We drive the "New Wealth Experience"

About aixigo

aixigo provides the world's fastest API-based Wealth Management Platform for creating individual, innovative and profitable wealth management services! Our platform enables banks, financial service providers and wealth managers to digitalise their service offerings. What's special about aixigo? – Alongside perfect regulatory compliance and highest quality, we focus in particular on the needs of the end customer. He is supposed to benefit from the best service experience.

Christian Friedrich
Chief Business Officer - Management Board aixigo
Tobias Haustein
Chief Technology Officer - Management Board aixigo

Established for over 20 years

For more than 20 years, aixigo is successfully established in the market. Since its foundation, aixigo has grown continuously and currently employs around 150 people at its locations in Aachen, Zurich and London. This is from where we support banks, financial service providers and wealth managers throughout eight countries in the digitalisation of their wealth management.

21
8
3‍
150
‍‍
years since founding
distribution countries
locations
employees
21
6
years since founding
distribution countries
3‍
160
‍‍
locations
employees

aixigo's vision

As aixigo digitises today's services, we are also continuously aspiring to create innovations for the wealth management of tomorrow. We identify opportunities early on and seize them to refine our wealth management platform. In this way, aixigo's customers can reap the benefits of our innovative technology in the long term.

What is our vision?

We create services that deliver a genuine "wealth experience". Services that offer your end customers a first-class experience and with which you can convince them long-term.

aixigo's story

The founders Prof. Dr. Rüdiger von Nitzsch, Erich Borsch and Christian Friedrich met in the mid-90s at the Chair of General Business Administration at RWTH Aachen University. At that time, Christian Friedrich and Erich Borsch were assisting Prof. Dr. Rüdiger von Nitzsch and planning their PhD in "Behavioral Finance", which studies the decision-making behaviour of investors in the capital market. Their particular interest centred on "ambiguity aversion", which describes decision-making behaviour under uncertainty.

With the beginning of the stock market boom and the founding of the first direct banks in the late 90s, the idea for aixigo emerged as the stock market began to open up to novice investors. In this transitional phase, the idea was born: "We make investors". The founders aimed to educate new investors about capital markets and their opportunities and risks with the help of technology. Based on the assumption "the more investors know about a product, the more willing they are to buy", they intended to overcome ambiguity aversion. This ultimately gave rise to the name "aixigo" – from "exigo" (Greek for "explain") and "aix" from "Aix la Chapelle" (French for Aachen).

In 1999, aixigo was founded as a spin-off of RWTH Aachen University. The first offering included online academies and a stock market coach. Initial customers such as Comdirect, Cortal Consors, DAB Bank and Postbank Easytrade were attracted and aixigo soon became the market leader in e-learning tools for private investors. Simultaneously, the three founders met Tobias Haustein, who was pursuing a PhD in computer science, at the Founders' College of RWTH Aachen. Due to his expertise, he ideally complemented the management team in May 2000.

With the stock market crash that followed 9/11, the demand for direct banks dropped. aixigo responded with a strategic realignment of its offering. Henceforth, the focus was set on advisory solutions that facilitate advisers' work and optimise advice processes through standardisation and automatic regulatory compliance. It quickly became apparent that this idea met the market need, allowing new customers such as Targobank or Commerzbank to be convinced. As early as 2005, aixigo also identified the potential of digitised wealth management and came up with solutions for efficient portfolio management. The growing success was accompanied by considerable personnel growth and a relocation to the present location in Aachen-Laurensberg.

In subsequent years, aixigo responded to challenging industry changes by continuously extending its offering internationally. The broad offering eventually resulted in aixigo's Wealth Management Platform, which offers more than 100 digital services. The completely API-based platform stands out through flexibility, mass suitability and unparalleled speed and permits easy integration into existing services and infrastructures. Thereby, it empowers financial institutions globally to offer innovative and unique financial services to their customers. Even though aixigo's solutions are constantly being expanded, one thing remains constant – the impact of behavioural finance. We build solutions that make banking understandable and eliminate ambiguity aversion. This is how we pursue our ultimate goal – a service experience for advisers and customers!

Nowadays, aixigo is located in Germany, Switzerland and the United Kingdom and maintains an international customer portfolio. While Christian Friedrich and Tobias Haustein continue to represent aixigo as board members, Erich Borsch switched from the board to the supervisory board in early 2021. There he inherits the position of Prof. Dr. Rüdiger von Nitzsch, who resigned from the supervisory board after 21 years and now serves aixigo as a scientific adviser.

aixigo's vision

As aixigo digitises today's services, we are also continuously aspiring to create innovations for the wealth management of tomorrow. We identify opportunities early on and seize them to refine our wealth management platform. In this way, aixigo's customers can reap the benefits of our innovative technology in the long term.

What is our vision?

We create services that deliver a genuine "wealth experience". Services that offer your end customers a first-class experience and with which you can convince them long-term.

aixigo's story

The founders Prof. Dr. Rüdiger von Nitzsch, Erich Borsch and Christian Friedrich met in the mid-90s at the Chair of General Business Administration at RWTH Aachen University. At that time, Christian Friedrich and Erich Borsch were assisting Prof. Dr. Rüdiger von Nitzsch and planning their PhD in "Behavioral Finance", which studies the decision-making behaviour of investors in the capital market. Their particular interest centred on "ambiguity aversion", which describes decision-making behaviour under uncertainty.

With the beginning of the stock market boom and the founding of the first direct banks in the late 90s, the idea for aixigo emerged as the stock market began to open up to novice investors. In this transitional phase, the idea was born: "We make investors". The founders aimed to educate new investors about capital markets and their opportunities and risks with the help of technology. Based on the assumption "the more investors know about a product, the more willing they are to buy", they intended to overcome ambiguity aversion. This ultimately gave rise to the name "aixigo" – from "exigo" (Greek for "explain") and "aix" from "Aix la Chapelle" (French for Aachen).

In 1999, aixigo was founded as a spin-off of RWTH Aachen University. The first offering included online academies and a stock market coach. Initial customers such as Comdirect, Cortal Consors, DAB Bank and Postbank Easytrade were attracted and aixigo soon became the market leader in e-learning tools for private investors. Simultaneously, the three founders met Tobias Haustein, who was pursuing a PhD in computer science, at the Founders' College of RWTH Aachen. Due to his expertise, he ideally complemented the management team in May 2000.

With the stock market crash that followed 9/11, the demand for direct banks dropped. aixigo responded with a strategic realignment of its offering. Henceforth, the focus was set on advisory solutions that facilitate advisers' work and optimise advice processes through standardisation and automatic regulatory compliance. It quickly became apparent that this idea met the market need, allowing new customers such as Targobank or Commerzbank to be convinced. As early as 2005, aixigo also identified the potential of digitised wealth management and came up with solutions for efficient portfolio management. The growing success was accompanied by considerable personnel growth and a relocation to the present location in Aachen-Laurensberg.

In subsequent years, aixigo responded to challenging industry changes by continuously extending its offering internationally. The broad offering eventually resulted in aixigo's Wealth Management Platform, which offers more than 100 digital services. The completely API-based platform stands out through flexibility, mass suitability and unparalleled speed and permits easy integration into existing services and infrastructures. Thereby, it empowers financial institutions globally to offer innovative and unique financial services to their customers. Even though aixigo's solutions are constantly being expanded, one thing remains constant – the impact of behavioural finance. We build solutions that make banking understandable and eliminate ambiguity aversion. This is how we pursue our ultimate goal – a service experience for advisers and customers!

Nowadays, aixigo is located in Germany, Switzerland and the United Kingdom and maintains an international customer portfolio. While Christian Friedrich and Tobias Haustein continue to represent aixigo as board members, Erich Borsch switched from the board to the supervisory board in early 2021. There he inherits the position of Prof. Dr. Rüdiger von Nitzsch, who resigned from the supervisory board after 21 years and now serves aixigo as a scientific adviser.

Our Customers

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Technology and USPs

Our financial technology enables you to master the challenges of digitalisation and meet today's and tomorrow's requirements – it empowers you to be fast, scalable and flexible.

Awards

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Vontobel Success Story

Here, you can get an insight into the collaboration between Vontobel and aixigo.

The challenge

Vontobel sought to make its investment expertise available to customers digitally. Customers should benefit from a new and unique wealth management experience that distinguishes itself through intuitive usability.

The result

aixigo's API-based wealth management platform provided the basis for solving these challenges. The outcome is the Swiss investment house's new digital wealth management service, "Volt®". Vontobel Volt® is the first active digital wealth management solution in Switzerland!

The challenge

Vontobel sought to make its investment expertise available to customers digitally. Customers should benefit from a new and unique wealth management experience that distinguishes itself through intuitive usability.

The result

aixigo's API-based wealth management platform provided the basis for solving these challenges. The outcome is the Swiss investment house's new digital wealth management service, "Volt®". Vontobel Volt® is the first active digital wealth management solution in Switzerland!

Newsletter

Stay informed about the latest industry news with our newsletter and be the first to receive all news from the aixigo universe.
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