Do you offer financial planning to your customers regularly, yet somehow the holistic service doesn't elicit any enthusiasm on the part of the customer?
One reason for the poor attractiveness of financial planning often lies in the high complexity of holistic financial planning. Also, the inflexibility of the financial plans created is one relevant factor. The financial plans created are often already outdated after a short period of time, since in real life the customer’s circumstances are under constant change. Besides that, financial planning is still viewed monolithically today and thus hardly offers any real added value. Insights and goals are not shared across channels and services and sales opportunities are missed.
However, under consideration of three dimensions – APIsation, reduction of complexity and dynamisation – the dusty financial planning can be transformed into an interactive financial navigator that offers your customers a completely new customer experience.
On the one hand, APIs form the technological basis for integrating financial planning quickly and flexibly into all conceivable channels, thereby enabling a multi-channel offering. API-based financial planning therefore offers real added value via various channels! In addition, APIs make various algorithms and calculations of financial planning usable for other financial planning processes (e.g. monitoring, reporting, etc.). Meaning, the same data can be used across all channels and it is ensured that the customer receives consistent information via all channels.
Since financial planning can be highly complex, it should be critically questioned how detailed financial planning needs to be for advisers and customers in order to ensure a good user experience. Financial service providers should choose a level of detail that suits both the bank itself and its customers. For the customer, the optimal level of complexity is usually achieved at the point where his activation is at its maximum. At this point, financial planning is both highly relevant and still understandable to the customer.
Software enables the transfer of highly complex topics to an understandable level. While complex processes are carried out in the background, the customer receives a "purified" presentation of the information, which he can understand and follow.
Traditional financial planning only reflects a snapshot of a customer's financial situation, as usually a maximum of 1-2 advisory appointments take place per year. In contrast, portfolio management has long been a 365 days service. With the integration of portfolio management instruments – like monitoring, optimisation and rebalancing – financial planning can also be transformed into a dynamic 365 days service. Thereby, the instruments are applied in particular to data that changes continuously, such as liquid assets. In this way, financial planning is now always kept up to date.
Below you will find three options for turning the dusty financial planning service into an interactive financial navigator. The three alternatives differ essentially in the scope of services includes.
To discover the three use cases in detail, read our new thought paper, which is available for download below. Besides, we will host an exciting webinar in cooperation with finews.ch. More information on this will be published on LinkedIn in the upcoming weeks. Feel free to follow us on LinkedIn to not miss any updates.
Read our thought paper "Disrupt Financial Planning - How Financial Planning becomes a 365-day service".
This thought paper provides a critical examination of the challenges and problems of financial planning. You will also learn about the opportunities that technology opens up in this context.